Wednesday, June 19, 2013

Blood and Audience

by Matt Sinclair



How important is building an audience to you? As writers we often want to leave our art on the page. Be bold, we’re advised. Be honest and open. Bleed your emotions on the page, we’re told. Some of us have trouble with all that.

I won’t argue against the advice. In fact, I’d go further. Bleed everywhere. Ok, maybe not everywhere; that gets messy and tends to wig people out and attract vampires. Plus, it’ll cost a mint to replace those bed sheets all the time. I’m talking more metaphorically, anyway.

How has your audience found you? Do you have an audience yet? Sometimes they find you as a result of a blog post or an interview. In this era of Twitter and Facebook and other social media vehicles, you often don’t know where or how your next reader might discover you. Those retweets of retweets might just be an ore you’ve yet to mine.

But if you haven’t bled in your interview, if you haven’t compelled someone by your honest, open writerly persona, then you’ll be just another undiscovered talent waiting for someone to chisel out the real you.
But how do you do that if no one has asked those probing questions? Well, learn from what publicists do: suggest questions or avenues of thought. Most blog interviews of writers are done via email; let’s face it, the vast majority of us are not being called by Vanity Fair or the New Yorker or even Writer’s Digest for anything other than a new subscription. Heck, not even for that!

Remember to be polite in suggesting other questions. It’s their blog, not yours. Even if you’re writing up a guest blog post, they still control what goes out to the world from their channel.

In my opinion, readers don’t merely like to read great and entertaining stories, they like to find interesting voices. That voice happens not only in the manuscript but also in the interview. Readers like to learn a little bit about the writer behind the voice. If you’re an irascible curmudgeon, that’s fine. By all means, bleed curmudgeon juice. (What color is it, by the way?)

The object is to build an audience. Whether you’re approachable or mysterious, you don’t have many opportunities to make initial impressions. Don’t waste them. Be interesting.

Matt Sinclair, a New York City-based journalist and fiction writer, is also president and chief elephant officer of Elephant's Bookshelf Press, which published The Fall: Tales from the Apocalypse, which is available via Amazon and Smashwords. The latest anthologies from EBP, Summer's Edge and Summer's Double Edge, will be published in July. Matt blogs at the Elephant's Bookshelf and is on Twitter @elephantguy68 

Monday, June 17, 2013

Writing for Change

S. L. Duncan

Last night, I had the chance to attend a presentation by the author of one of my favorite books, A THOUSAND SPLENDID SONS. Author Khaled Hosseini included Birmingham on his whirlwind tour to promote his most recent book, AND THE MOUNTAINS ECHOED. He proved to be a fantastic and entertaining presenter, and a very personable guy despite a somewhat clumsy interviewer. Who asks someone from Afghanistan if there is anything surprising that they pack for a plane flight?

The answer is nothing. Nothing surprising whatsoever.

Anyway, Hosseini revealed that AND THE MOUNTAINS ECHOED and THE KITE RUNNER were both the result of those thunderstruck moments that inspires an idea which inevitably unravels into a novel. You’ve probably heard many of the FTWA gang discuss this process. But Hosseini then told the audience that A THOUSAND SPLENDID SUNS was the result of a more direct approach. He set out to write a book about the misogyny found in the modern culture of Afghanistan. In effect, he wanted to write a story that put on display the hardships of the everyday lives of women there. And he did so with great effect.

In a way, A THOUSAND SPLENDID SUNS quits being a piece of entertaining, moving fiction and becomes something more. It becomes activism. In the wake of his success, Hosseini has started the Khaled Hosseini Foundation, which is doing amazing work bettering the lives of those in Afghanistan while raising awareness here in the West.

I sat there, in the auditorium, hearing these amazing things he’s done, feeling somewhat inept, and it struck me that none of the good Hosseini's brought to the world would have been possible without his work as an author. It got me wondering about what sort of impact my writing will have. Certainly, the subject matter of my work doesn’t exactly lend itself to changing the world, but hopefully it’ll have some effect. Hopefully, you’ll learn something either about yourself or the world around you.

So then, should we as authors be writing to better the world or elicit some sort of change? Is it our duty to be voices for those that suffer injustices and then demand those injustices to be righted? Khaled Hosseini did it very intentionally with A THOUSAND SPLENDID SUNS. Should we follow his example? Or is your work already primed to make the world a better place?

S. L. Duncan writes young adult fiction, including his debut, the first book in The Revelation Saga, due in 2014 from Medallion Press. You can find him blogging on INKROCK.com and on Twitter.

Friday, June 14, 2013

5 Reasons Authors Should Create Fun Book Memes

by +Jean Oram

First of all, what the heck is a meme? Basically, it is most commonly an image with some text on it which has cultural value. In other words, something shareable. And by shareable, I mean it is something people will want to pass on to their friends because it is funny, ironic, or hits on some cultural phenomenon.

If we really get down to it, often a meme is advertising in one shape, form, or another. Those funny ecards you see on Pinterest and Facebook--advertising. Those goofy ones George Takei shares/makes? Advertising. I know who George is now and I have a very good sense of his brand as well as his sense of humor and even what sort of things he stands for. That is a good use of memes. Plus, his memes get shared a CRAPLOAD. You might even care to toss the word viral in there to describe some of his memes.

How does that happen? The memes have value to the user which makes them want to share them. And by sharing them, they are sending his mini advertisements out in the world on his behalf whether they think of it that way or not. They think of it as sharing something others will like and get a kick out of--and will increase their online esteem in some way.

That is a good meme. And that is why authors should play around with them if it feels like something within their skill set.

Yep, it's a meme. Yep, it is shareable.


5 Reasons Authors Should Create Memes


1. They are fun. If you do it right, you should enjoy the challenge of making one, and readers should want to share them. Exciting!

2. They are free advertising. Free, my friends. Well, if you have your own images.

3. It gets your name and brand and book titles out there (of course, this depends a bit on how you create this meme and whether you include these things). It is said a reader has to see your name/title several times before they actually purchase.

4. They can go viral. Or well, at least get around on Facebook and Pinterest a ton (if they are good) and gain access to places you might not be able to pay to get to.

5. They are a visual way to cement what you have for sale in the minds of others. A picture is worth a 1000 words, right?
Quote, title, cover art, author name. But is it shareable?


What to Put in a Meme


1. Something (your) readers will like.

2. Something that speaks to your brand. Eg. Something about love and romance if you are a contemporary romance writer. (Not gory and dark.)

3. Something that will give the reader/viewer a sense of who you are and what your books are about in a more specific sense than your general brand. Eg. Maybe an image of your book's setting along with a book or author quote.

4. Something to draw it all back to you whether it is your website's URL in the bottom corner, your name and book title, etc. The purpose (at least in my opinion) is to get something fun out there that leads people back to you. You don't see Kellogg's out there giving away t-shirts without their logo on it, right? Brand it.

5. Cover art--if it fits your meme and your meme is specific to your book, characters, setting, etc. If you are simply quoting yourself on the meaning of love, then your cover art might not suit the meme. However, adding your name (attributing the quote!) as well as adding "author of TITLE" afterwards is smart--and still branding it!

Note: If you are quoting others be sure to attribute it! As well, be very very careful with images. Be sure to find out whether you have the rights to use the image in this way. You may have rights to use an image in your book cover, but check to see if you have the rights to use those individual images in different ways. Rights usage can vary and you may find you need to purchase an additional license to use a cover image in other materials or if distribution of that image reaches a certain threshold. As an author/writer it is ALWAYS best to err on the side of caution--even if it means falling off your wallet. The cost of an image is less than a legal suit. And they DO happen.

If you want to get into the nitty gritty of memes and the ins and outs and faux pas of putting together a meme, and what to do with one once you've made it, jump over to my website TheHelpfulWriter.com where I'm talking about memes in more depth and getting downright specific about what works and what doesn't.

Now that you've looked at memes from the write angle, what do you think of memes? What makes you share them? Have you ever created one? Share your thoughts in the comment section.

Jean Oram is a meme creating fool. Okay, not exactly, but she has played around with making a few for her free ebook Champagne and Lemon Drops. Some of which you may see in this post (and are completely shareable)! Connect with Jean at TheHelpfulWriter.com--one tip a week to help make you a better writer. You can also find her here: JeanOram.com, Facebook, and Twitter.

Friday, June 7, 2013

5 Tips for Busy Writers

by Jemi Fraser

This is one of those crazy busy times for me. We have provincial testing going on, then report cards and the year end wrap up (we're in school until the end of June here). Add in family, house, friends, coaching and volunteer obligations as well as life in general and I'm busy ... and completely wiped out most of the time.

Sound familiar?

I bet it does. Of course, the details are going to differ, but we're all busy, busy, BUSY. So, how do we fit in our passion for the written word? It's not always easy, but I've found some things that help me. Maybe they'll help you too.

1. Think of time in 10 or 15 minute chunks. Seriously. Looking for a continuous hour or two during the week is impossible for me. If I felt I needed a full hour in order to write, I'd never get anything done. But, if I have a 15 minute window, I grab it and feel good. It's amazing how those 15 minutes add up!

2. Eliminate those quirks. I've heard stories about what some writers need in order to get in the mood to write (a specific drink at hand, a tasty treat, 10 minutes to exercise/stretch/meditate/relax first, a favourite chair or special playlist, ...). Sure, there are some things that help us get into the ultimate writing mode, but because I rarely have time for them, I've learned to live without, and now it doesn't take any time at all to get into the scene.

3. Learn to write with noise. I know! This is probably really, really difficult for some of you, but I think it helps. Although I do find it awkward writing an intimate romantic scene with my son and his buddies in the living room, I've learned to sit in the corner, angle the laptop and type away while still participating in life around me. It probably helps that I prefer background noise to silence in the first place, but you might be surprised too. It's far easier to find a place with a hum of background noise than a place of silence. Embrace it!

4. Leave a scene hanging. It's much harder for me to start a new scene than to finish up a scene I'm in the middle of and loving. That unfinished scene won't let me go, and when I find those 10 minutes, my fingers are ready to fly! Sometimes I even leave myself mid-sentence. Stressful, yes, but I definitely don't need time to get back in the scene when I return to it.

5. Work on your project every day. Or as often as you can. I don't kick myself if I miss a day, but even if I can't get in actual writing time, I get in some thinking time on my story every day. It keeps it alive in my head and gears me up for the time I do have.

Do you use any of those tips? Do you have any more to add?

Jemi Fraser is an aspiring author of contemporary romance. She blogs and tweets while searching for those HEAs.

Wednesday, June 5, 2013

De-Deifying Agents

by Charlee Vale

Anyone who has done even the most basic research about getting traditionally published will come across the term literary agent. An agent will most likely help you get your book into the best shape it can possibly be. Having one of these is a really good step toward getting a book deal with a legitimate publisher. They are a commodity, something that is highly sought after and notoriously hard to procure.

Notice anything about that last paragraph? The language I intentionally used in the above paragraph about agents, is language that could be used about anything. Not once did I refer to them as people—or even human—and this is pretty much our normal perception of them.

In the internet community of aspiring writers, you'll often hear agents described as something: gatekeepers, the way to fame, elusive, or any number of positive and negative things that dehumanize them and make us treat them like the mythical creatures of the publishing industry.

The language we use to describe literary agents inherently has problems in it. When we stop referring to people as people, they become objects. And when someone becomes an object, not only can they be acted on without their consent, but a whole host of behavior is opened up that would be otherwise unnacceptable.

I've heard more than a few horror stories—writers tracking down agents' home addresses to send them material, showing up in person at a non-business location, screaming at agents at conferences for not accepting their pitch, following them. Would we ever consider doing these things to a random stranger? No, probably not. So why is it okay to do it for someone with the title literary agent? It's not, and it's the image that agents are somehow not human that is to blame.

Literary Agents are people just like us. They have families, birthdays, apartments, and houses. They cook, clean, get dressed, and go to the bathroom. They are people, they have names—more than that, identities. Being a literary agent is their job, and despite most of them loving what they do, it isn't who they are.

When interacting with agents on the internet and in person, get to know them. They're really fun people. I encourage you to talk to them looking to hear their thoughts and opinions rather than looking for an opportunity to pitch to them. Listen to their interests in order to get good book recommendations instead of trying to seek out the next trend. Try to see them as a person with hopes and dreams similar to the ones you have, not just a potential business opportunity.

Don't make literary agents gods—that image puts just as much pressure on them as it does on you, probably more.

"What a treacherous thing to believe that a person is more than a person." —Paper Towns (John Green)

Charlee Vale is a Young Adult writer, photographer, and tea lover living in New York City. You can also find her at her website, and on Twitter.

Monday, June 3, 2013

The Networking Introvert

by R.C. Lewis

This isn't the first time we've talked about introverted writers here on From the Write Angle. It probably won't be the last. I see frequent comments on Twitter indicating a belief that the vast majority of writers are introverts. I'm not sure that's true, because I know an awful lot of extroverted authors. (I'm looking at you, Mindy McGinnis.) But the introverts definitely make up a solid contingent.

And I'm one of them.

To be fair, I've given myself enough practice faking it that people don't always realize I'm an introvert (or that I'm shy—yes, I'm a two-fer). That doesn't necessarily make it easier on my end, especially when I fall back into old habits that need breaking.

Natalie Whipple at the TRANSPARENT
launch. Isn't she adorable?
Last year, I moved back to my home state after spending eight years living elsewhere. My first forays into writing began while living out-of-state, so I never had reason to get plugged into the local writing scene. In particular, the local kid-lit writing scene ... which in these parts is significant.

After pushing through a school year at a new school with a new curriculum (and, oh yeah, a newly acquired agent and publishing contract, too), I realized I'd let myself settle into my little cocoon of home-work-internet. Nothing wrong with that, maybe. You can accomplish a lot on the internet, and "work" has me spending a lot of time with my target audience.

But sometimes you need to get out into the real world. Opportunities in this industry often arise because of connections. And besides, it'd be nice to have friends who understand the industry more than my math department does ... especially if a few of those friends didn't live a thousand or so miles away.

I realized it was once again time to push out of my comfort zone. I used one of my online connections to make a local connection and found out a local author was having a book launch two days later. (An author whose blog countdown widget I'd made, not realizing she was local. Small world.) I'd never been to a book launch or signing in my life—sad, right?

Me with Natalie at the signing afterwards, proving I
really was there and spoke to someone.
Okay, universe. Baptism by fire it is. I carpooled to the book launch with four women who were essentially strangers to me, ranging from published to querying.

Talking to them was instantly comfortable. It wasn't awkward, and the launch wasn't scary. We had fun.

Even better, I broke that shell. Sure, being social at big events still takes a lot of energy. When the next event comes around (one of the carpooling women has the third in her trilogy coming out this week) I can go with even less anxiety. I already know some people who'll be there. Writers supporting other writers ... it's fantastic.

And friends are a good thing. Even in real life.

R.C. Lewis teaches math to teenagers—sometimes in sign language, sometimes not—so whether she's a science geek or a bookworm depends on when you look. That may explain why her characters don't like to be pigeonholed. Coincidentally, R.C. enjoys reading about quantum physics and the identity issues of photons. You can find her on Twitter (@RC_Lewis) and at Crossing the Helix. And every once in a while, you can find her in the real world, too.